Product Design Weekly

Insights from fields like user experience, agile development, marketing and of course product design.

Product Design Weekly

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Jan Mikula Jan Mikula • Weekly

Copy Hackers

Copy Hackers

How I Turned Dozens of Bad Reviews into Hundreds of New Customers

Unhappy customers appear out of nowhere.

Usually online. Usually passionate. Usually vocal.

Nobody likes getting negative reviews. And I’m not advocating that you go out and try to stir some up. But here’s what a lot of people miss about getting bad reviews:

You can write some really great copy – and optimize your offers – using what unhappy customers tell you.

I did exactly that.

What I’m about to share works great for small businesses, freelancers, even established companies. If any of these scenarios rings a bill, you’ll want to read on:

  • Your business gets negative customer reviews that are public
  • Your business gets bad feedback from clients and customers, via support, phone or in-person conversations
  • You find yourself anxious or afraid of your work not being good enough to pass the test of all those strangers out there who might not like what they see… and might then say negative things about you.
Read the article (17 min read)
UX Planet

UX Planet

Redefining the buying experience with Realistic 3D Models

Why do people shop online?

It can be answered with one-word ease.

Why ease?

Assume you need a Microwave.

Maybe you don’t know which electronic store will give you the best offers or the nearest electronics store is very far away or you don’t have enough time as you have to prepare for an important meeting, I can list down 10 more reasons why you would buy online but common theme in all of those reasons will be

  1. Saving Time
  2. Solving the age-old shopper dilemma if I am buying the right thing at the right price.
Read the article (3 min read)
UX Collective

UX Collective

The complete guide to UX research methods

“Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task.” -Tim Brown, CEO of the innovation and design firm IDEO

User experience (UX) design is the process of designing products that are useful, easy to use, and a pleasure to engage. It’s about enhancing the entire experience people have while interacting with a product and making sure they find value, satisfaction, and delight. If a mountain peak represents that goal, employing various UX research methods are the path UX designers use to get to the top of the mountain.

Read the article (6 min read)
NN Group

NN Group

Where Should UX Report? 3 Common Models for UX Teams and How to Choose Among Them

Summary: Design and user research usually report to either a centralized UX team, a product team, or a hybrid of these. There are clear benefits and drawbacks to each model.

Designing a UX-Team Structure is Difficult

Establishing an organizational model that enables effective collaboration and partnership — for UX design or any other discipline — is not easy. Team structure is always evolving: Newly added team members, newly developed products and features, and lessons learned over time about how teams best communicate can cause team structure to break.

It is especially difficult to determine an effective UX-team structure because UX is often added after other disciplines, such as development and product management, have already been established at the organization. Also, development processes don’t always include UX activities in their models.

Read the article (12 min read)
UX Collective

UX Collective

More lessons on managing a UX team

Tips on being candid with yourself and your team

Credit: Photo by Markus Spiske on Unsplash

Check out Part 1 of this post:

My first 100 days as a UX lead

‘Radical Candor’ by Kim Scott has been on my to-read list for a long time. While the title piqued my curiosity, I kept thinking if it was one of those boring management books or lets-all-sit-down-and-hold-hands BS. But finally I did pick it up 2 weeks back and I wish I had read it a year back. Ten pages in and I knew this was the real deal. No jargon, no beating around the bush, no I-know-it-all attitude. Kim is honest, earnest and bares her soul on these pages talking not about the things she did right but also her mistakes and what she learnt from them. The book reeks of radical candor :)

Read the article (8 min read)
UX Collective

UX Collective

Using Chrome’s dev tools for a better design review

I was recently asked to look into how our animations work across our product.

It was a time to go through our product with a fine tooth comb and learn what we’ve built as a team, and what we could do better on. Essentially, it was a design review on what we’d built already and where our gaps were.

One of the first things I started to do was just play with the app and see how it felt. It’s hard to put this into words, but it involved opening & closing, expanding & minimising, and clicking & hovering. As simple as this sounds it was a way for me to learn how the app behaved and, ultimately, felt.

It was here I realised that, this was a good way of understanding what needed to be fixed — but wasn’t good at identifying how I could fix it.

Read the article (3 min read)
NN Group

NN Group

Good Customer Experience Demands Organizational Fluidity

Summary: Old processes and technologies can keep established organizations from creating exceptional users experiences and achieving future growth.

In today’s digital world users often interact with an organization multiple times in order to achieve a single goal. These related interactions make up what is called the customer journey. Many users take an omnichannel approach to complete their goals: they interact with the organization multiple times, using various channels (phone, web, mail, email, text, etc.) The overall experience on all these channels makes up the omnichannel customer experience.

The term customer experience is used to describe the broadest scope of the user experience. The three scopes of UX are as follows:

Read the article (7 min read)
UX Planet

UX Planet

Top UI/UX Design Works for Inspiration — #70

UI & UX Design Inspiration

Every day most digital designers look for inspiration on sources like Dribbble. In a large stream of the works, it is very easy to miss some quality shots with small number of likes and comments.

We decided to change that and every week showcase some of the recent cool shots of young designers who didn’t get much attention of the community. Here they are:

👨‍🎨 Oleg Frolov
👥 Interaction design

👨‍🎨 Roman Lel
👥 Mobile book sales app

Read the article (1 min read)

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