Product Design Newsletter

Insights from fields like user experience, agile development, marketing and of course product design.

Product Design Newsletter

Issue from

Jan Mikula Jan Mikula • Weekly

UX Collective

UX Collective

8 steps to faster product design — from brainstorm to launch

Techniques to accelerate your design process.

1. Feature Storm ⛈

Assuming you’re starting out with synthesized data that’s been cultivated by you or an outside team, you’ll begin with a user or users, a problem you’re solving, and some goals the user is trying to accomplish. The first step in designing a product is taking the time to understand those elements. If you’re not doing that, then you’re just making art instead of engineering solutions.

It’s important to note that you might not get this data from another team. It might be coming from you if you’re the sole designer at a small startup.

Read the article (4 min read)
UX Collective

UX Collective

30 tips for signup flows (so that users stop cursing you)

Maxim Grozny is trying to get in a strip club.

Attracting traffic to a website is not an easy task, and making visitors stay there is even more difficult. And for this, the website must be not just good, but very good. Otherwise, among the billion sites, there will probably be one that belongs to your competitors.

According to Forrester Research I would assume that about 11% of people worldwide (not only in US) leave websites if it asks too much information, and when the registration process is too complicated. And eMarketer reports 88% of all users intentionally leave website registration information blank or insert false information.

Read the article (10 min read)
Smashing Magazine

Smashing Magazine

What To Do If People Hate Your Brand Mascot

There are a number of reasons why businesses decide to use mascots to represent their brands:

  • They want there to be a friendly and reliable face to welcome visitors to the site.
  • They know they need something more than an inventory of products to make an emotional connection with shoppers.
  • They want a strong and recognizable personality that can tie all of their marketing channels together.

While it’s clear that mascots can be invaluable for the business-consumer connection, there’s a very thin line between mascots turning customers into loyal advocates and sending prospects running away in fear.

If you’re struggling to get traction on an existing website and fear the mascot might have something to do with it, this post is for you. You should also keep reading if you’re designing a mascot from-scratch and aren’t sure how to create something your audience will fall in love with.

Read the article (12 min read)
NN Group

NN Group

UX Workshops vs. Meetings: What's the Difference?

Summary: Meetings are for sharing information; workshops are for solving a problem or reaching an actionable goal. We compare the differences in purpose, scope, length, structure, and preparation time for workshops and meetings.

Misused Workshops Are a Waste of Time

Have you ever attended a workshop that was a complete waste of time? Maybe the goal wasn’t clear, the activities seemed meaningless, or it just didn’t feel like anything was getting accomplished. Or, have you ever been asked to facilitate a workshop you felt was unnecessary? Perhaps you felt like you were arbitrarily filling in the hours as you structured the agenda.

Read the article (7 min read)
UX Collective

UX Collective

7 Principles of Icon Design

Clarity, Readability, Alignment, Brevity, Consistency, Personality, Ease of Use.

Creating a high-quality icon family requires a thoughtful approach, a trained eye, a bit of iteration, and a lot of practice. Below, I’ll illustrate the hallmarks of quality through 7 principles and plenty of real-world examples. The goal is to tune you to the key attributes of great icon design.

Clarity

An icon’s primary goal is to communicate a concept quickly.

Read the article (5 min read)
UX Planet

UX Planet

Top UI/UX Design Works for Inspiration — #91

UI & UX Design Inspiration

Every day most digital designers look for inspiration on sources like Dribbble. In a large stream of the works, it is very easy to miss some quality shots with small number of likes and comments.

We decided to change that and every week showcase some of the recent cool shots of young designers who didn’t get much attention of the community. Here they are:

LOGIN SCREEN
👨‍🎨 Zenit Creative

MARATHON RACE APP
👨‍🎨 YanBin Tan
👥 IronSketch

MOSAIC IOS WIREFRAMES
👨‍🎨 Max Schneider
👥 Forpeople Studio

Read the article (1 min read)
UX Collective

UX Collective

Five-step process to better UX microcopy

“We need words” is not the problem that we solve as UX writers. We communicate. We invite action. We inspire loyalty. Our teams need to know that UX writing can be used to solve problems. It’s up to us to frame our work to reflect the problems we’re helping to solve.

- Torrey Podmajersky

What is microcopy?

Microcopy includes, but is not limited to:

  • Buttons/CTA
  • Form field labels
  • Error messages/Alerts
  • Page not found (“404”) screens
  • Confirmation messages

Microcopy is paramount for Enterprise/Business applications. It connects screens, connects the flow and evokes meaningful action. Microcopy needs to be looked at as a whole ecosystem. The language decides how the user perceives the application. After the UX design process is over, the Content team is called in to fill the pages. This is unacceptable. We also have other issues as detailed out in the following section.

Read the article (3 min read)
NN Group

NN Group

How to Film and Photograph Online Content for Usability: UX Details for Videos and Images

Summary: Consider how your audience will be using the visuals to determine the optimal camera angle, set the right tone, choose the right props, and maintain attention.

In our study of how images, GIFs, and videos assist learning, we observed that small details in those visuals can impact users’ perception of the content and even their success. Sometimes, seemingly minor details disrupted focus and sparked a short rant. Other times, it was only when asked what they thought about an image or video at the end of the task that participants mentioned the background music, the intonation of the narrator’s voice, or the style of the prop as reasons for finding the video boring or overly promotional.

In this article, we discuss such minutiae of multimedia as part of the broader message that graphics and videos should be helpful and meaningful instead of purely decorative.

Read the article (7 min read)
UX Planet

UX Planet

Prototype with live data: Include developers & get better results

Live-data prototypes can step in when classic prototypes with real data may not be enough. They also bring developers into the design process. Are they decidedly a superior way to prototype? We’ve tried them out a couple of times in Kentico and here’s what we learned.

Paper prototype of a mobile app.
Sometimes you just need more than a paper prototype. Much more. (Photo by Amélie Mourichon on Unsplash)

What are live-data prototypes

If you’re a designer, you’re probably familiar with a myriad of prototyping tools: from paper through Invision to Framer. If you’re a unicorn who can also code, you might have experience with prototyping in HTML/CSS/JS as well. And some people are even prototyping in Xcode (1).

Read the article (6 min read)
UX Collective

UX Collective

Designing for Google Glass

Designing for Google Glass

Using core design methods to solve problems on new platforms.

This is the last part of a two-part series of Designing for Google Glass. In this part I’ll go deep on the process I used to design a rating system for Glass.

If you’re considering designing for new and emerging platforms—I hope this article inspires you to take the leap. At its core, the design process is similar regardless of technology. But with new hardware there are usually few rules in place giving you the freedom and opportunity to shape the future.

Read the article (6 min read)

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