Unhappy customers appear out of nowhere.
Usually online. Usually passionate. Usually vocal.
Nobody likes getting negative reviews. And I’m not advocating that you go out and try to stir some up. But here’s what a lot of people miss about getting bad reviews:
You can write some really great copy – and optimize your offers – using what unhappy customers tell you.
I did exactly that.
What I’m about to share works great for small businesses, freelancers, even established companies. If any of these scenarios rings a bill, you’ll want to read on:
- Your business gets negative customer reviews that are public
- Your business gets bad feedback from clients and customers, via support, phone or in-person conversations
- You find yourself anxious or afraid of your work not being good enough to pass the test of all those strangers out there who might not like what they see… and might then say negative things about you.