Global markets give you access to new customers. All you need to do is inform potential buyers about your product or service.
Your website is a good place to introduce your product or service outside your locale. Localizing your web content sounds like the right way to reach out to the global market. Localization will bridge the language barriers, or the wider scope of differing cultures.
Before we move on further with the discussion, let’s focus on the definition of “localization.”
What is localization?
According to the Cambridge Dictionary, localization (as a marketing term) is “the process of making a product or service more suitable for a particular country, area, etc.,” while translation is “something that is translated, or the process of translating something, from one language to another.”