Summary: UX professionals often work hard to convince stakeholders to support UX research and design efforts. Recognizing who your key stakeholders are and how they impact your work is the first step to building fruitful stakeholder relationships.
Ever had a stakeholder shut down your project or block UX-design efforts? This frustrating situation may be avoided. A significant part of UX involves working with and alongside stakeholders. In particular, in organizations with low UX maturity, UX professionals have to constantly evangelize to stakeholders about their work, why it matters, and why they should be allowed to continue doing it! While we’ve written before that it’s a good idea to collaborate with stakeholders and to invite them to observe research, stakeholder analysis offers a structured approach to stakeholder management.