Summary: Consider how your audience will be using the visuals to determine the optimal camera angle, set the right tone, choose the right props, and maintain attention.
In our study of how images, GIFs, and videos assist learning, we observed that small details in those visuals can impact users’ perception of the content and even their success. Sometimes, seemingly minor details disrupted focus and sparked a short rant. Other times, it was only when asked what they thought about an image or video at the end of the task that participants mentioned the background music, the intonation of the narrator’s voice, or the style of the prop as reasons for finding the video boring or overly promotional.
In this article, we discuss such minutiae of multimedia as part of the broader message that graphics and videos should be helpful and meaningful instead of purely decorative.