5 Prioritization Methods in UX Roadmapping

Summary: The best prioritization method depends on project context, team culture, and success criteria.

Prioritizing work into a roadmap can be daunting for UX practitioners. Prioritization methods base these important decisions on objective, relevant criteria instead of subjective opinions.

This article outlines 5 methods for prioritizing work into a UX roadmap:

  1. Impact–effort matrix 
  2. Feasibility, desirability, and viability scorecard
  3. RICE method
  4. MoSCoW analysis 
  5. Kano model

These prioritization methods can be used to prioritize a variety of “items,” ranging from research questions, user segments, and features to ideas, and tasks. This article focuses on using these methods within the context of roadmapping—prioritizing problems that need to be solved into a strategic timeline. 

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