Journey Mapping for Remote Teams: A Digital Template

Summary: A collaborative spreadsheet is an efficient, effective tool for virtual customer-journey mapping. Because of the format and structure it affords, almost everyone will be able to access and easily use it.

Journey maps visualize the process that a customer goes through to accomplish a goal. They are created by compiling a series of user tasks and actions into a timeline, alongside user thoughts and emotions, in order to create a narrative. This narrative communicates insights that inform the design process.

There are many digital tools that help distributed teams compile journey maps into digital formats. This article provides a simple spreadsheet template for virtual customer-journey mapping. You can also use this template as a first step for digitizing the output from an in-person journey-mapping workshop.

Modern news platform
for demanding readers

Subscribe to thematic newsletters prepared by professional editors.

  • Read your newsletters at regular time you want. E.g. every day at 9am.
  • We update your timeline only every 3 hours. Because that's sane.
  • No notifications. No endless scrolling. No addiction and FOMO.