Mobile-App Onboarding: An Analysis of Components and Techniques

Summary: Onboarding is the process of getting users familiar with a new interface. It can involve one or more of the following components: feature promotion, customization, and instructions.

Imagine being dropped into a new job with no explanation of your primary work tasks or how to accomplish them. You probably wouldn’t be very successful (however that’s measured) or stay for very long, right? Having an effective onboarding process is key to enabling new employees to succeed. Further, each time a new process is introduced, onboarding would again be needed to get everyone to adopt it.

The same is true for user interfaces, particularly when the interface is something intended to be used repeatedly. In this article, we’ll focus on mobile-app onboarding.

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