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Kairly is an emerging platform for journalists and their readers, which offers a unique concept of paid content.
We are returning the role of editors to journalism. Editors at Kairly publish newspapers. They include in them the best articles and tweets from authors across the platform. The readers pay a subscription for the newspapers. Money is then divided between the editor and the authors who appeared in editions of newspapers.
We have no advertising. We're not spying anyone. Our readers don't scroll endlessly. They only read what they really want to read and always when they want to read it.
Nowadays, when attacks on journalists, including physical ones, are increasing, we need to find a sustainable economic model for journalism. Only in this way can we keep independent journalism on politicians and large private corporations. And only in this way we can resist the phenomena of fake news and ensure that the complete freedom of speech is preserved.
Kairly comes up with an interesting concept of paid content on the internet, which is significantly different from the current not very successful attempts.
In today's world of social networks and countless apps that constantly demand your attention, we are building a place for you where you can only read what interests you.
We are nostalgically looking back to the paper newspaper, where one did not have to scroll forever. With each turn of the paper, the reader got a perfectly edited content by a professional editor. This experience is missing on the Internet.
Our unique concept of digital newspaper offers readers highly personalized content that is as well professionaly prepared. Our app does not lead to addiction, but it creates good reading news habits.
For journalists, journalists, and bloggers, we are creating an open platform inspired by, social networks where authors will be fairly competing who can inform readers in the best and most interesting way.
Nowadays, with an infinite stream of insignificant information and constantly disturbing notifications, we create an environment for readers to read, what they really want to read, and when they are used to read. The time, when we bought a newspaper and read them on the bus had, wasn't bad at all.
Advertising can't pay high-quality journalists. If journalists are predominantly dependent on advertising, they will write content that is primarily about clicks. We are concerned with quality, so on our platform readers pay for content.
By purchasing a digital newspaper subscription, you support editors with good choice of articles and tweets. You are also helping authors who appear in your prepaid newspaper.
You can support your favorite authors, think-tanks or non-profit organizations beyond your regular subscription.
Advertising does not pay for high-quality journalism. Especially when we have a duopoly of Google and Facebook. Paid content is returning. But there are lots of troubles. Most current attempts are not very successful. We have to be smarter about it.
Let's take advantage of what social networks have done so well. Kairly uses princples of absolute openness and network effect, allowing readers to really read only what they want, and from the authors across the platform. This high personalization of the content is the key to a successful paid content model.