When it comes to displaying shipping and inventory alerts on an e-commerce website, you have to be very careful about inciting panic in your shoppers.
“Item is out of stock.”
“Expect shipping delays.”
“Page does not exist.”
These words alone are enough to turn a pleasant shopping experience into a panicked and frustrating one.
You have to be very careful about how you design these notices on your site, too. You obviously want to inform visitors of changes that impact their shopping experience, but you don’t want panic to be the resulting emotion when your alert is seen.
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