When it comes to informing the public about critical health issues, timing is everything. The information you consume today could save your life tomorrow. And with more than 65% of the population being visual learners — meaning they learn and remember best through visual communication — the job of creating and sharing accessible images has never been more important. This is especially true for public service announcements (PSAs) aimed at providing crucial and urgent information to the public.
But what happens when your users have visual impairments? Or dyslexia? Or cognitive disorders? How do they receive and understand this visual information? What elements make an image accessible or inaccessible?