We rely on UX research, collecting data from our users, to inform our UX process. As the Nielsen Norman Group aptly states “UX without user research is not UX”. That doesn’t mean that all UX teams conduct research the same way, or have specific roles dedicated to UX research. This means everyone on a UX team has the potential to play a role in collecting and analyzing data. For example, designers might need to conduct their own usability testing. PMs and developers might assist with analyzing interview data to identify themes.