You are a smart, well-informed person. After all, you are reading Smashing Magazine so you must be. That means you are probably already convinced that you should avoid dark patterns. Maybe you have even read the new Smashing book on Ethical Design that drives the point home.
However, just because we understand that we should avoid dark patterns, doesn’t mean our clients and colleagues do. No doubt you have been asked more than once to implement these questionable techniques by an ill-informed stakeholder.
Unfortunately, it can be hard to convince them that dark patterns are a terrible idea. Talking about ethics often isn’t enough.
The problem is that a lot of our colleagues and clients are under tremendous pressure to deliver. Business owners need to pay the bills, while many marketing executives in larger organizations are under immense pressure to deliver results.