The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase.
However, these manipulative techniques come with hidden costs in customer service, maintenance, support, return processing fees, and social media backlash. They cost a fortune and hurt business irrevocably.
How, then, do we encourage users to act? How do we increase clicks without shady techniques? By establishing trust with small commitments, at the right time, and in the right order. Click! explains how to do just that. Jump to table of contents and download a free PDF excerpt (1 MB).