This article is for anyone who works with typography, in any medium, and it is especially for those designers who are keen to give users the best reading experience possible.
Jeffrey Zeldman once said:
“90% of design is typography. And the other 90% is whitespace.”
You might be knowledgeable about typefaces; you might regularly modify the leading, tracking, and kerning of your fonts; you might optimize the file sizes of your web fonts — but is that all that can be done? For hundreds of years, typographers and typeface designers have been using white space in typography. In this article, I will discuss the spacing and kerning of punctuation and other marks, looking at what people say about the effects of these adjustments. I will show you different ways to go about doing this work, the pitfalls of this work, and how we might do it more accurately, quickly, and consistently.