Most businesses today rely on simple brochure websites for their online presence. These tend to be static websites with a few pages giving core information about the business and details on products and services offered. Although these are relatively cheap and less complicated to develop than a site that offers more advanced user experiences, a business can lose out on many opportunities to better engage with their customers and close sales.
With more and more businesses coming online and creating brochure websites, shrewd organizations need to stand out from their competitors by providing fluid, memorable, and personalized user experiences on their sites. To convert potential interest in your products and services into actual sales, a business needs to foster relationships with their customers on and off their sites. By integrating CRMs with company websites, a business can substantially upgrade their customers' experiences on their site as well as modernize their internal processes.