Users hate them. They’re bad for business. Don’t think of short term profits.
A few days ago, after closely looking at my credit card statement, suddenly a small unrecognizable charge appears. I don’t even have a clue where this came from. After hours of investigation into my emails and online accounts, it looked like I accidentally signed up for a service.
I imagine that it happens to the best of us. It might have been because of an unnoticed pre-marked checkmark or because there was a promotion on the service which tricked me. Ever wondered what these tactics are called? Yes,
Dark Patterns can be defined as tricks used in websites and apps that make people do things that they didn’t mean to, like making a purchase or signing up for something.