A guide for reader-centered design.
People don’t want to read, so they scan. But adjusting your creative process can encourage your users’ brains to keep reading your page.
“On the average webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely.”
Content should be tailored to your user
To avoid your future customers just scroll down and ignore your valuable content. Urge your team to solve the next questions: