The 8 levels of focus for building successful products

When your focus changes — the details, problems, and challenges will change along with it.

InIn the Ray and Charles Eames film Powers of Ten, it begins with a shot of a man sleeping on a rug viewed from one meter away. The view moves out — revealing the city, the Earth, our galaxy until it reaches the edge of the known universe. Then it zooms all the way back in to show the cells on his skin, moving in even further to finally end inside a proton of a carbon atom.

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