When to Use a Floating Call-to-Action Button

Flick, flick, flick, flick! That’s the sound of the user’s finger scrolling through your long mobile landing page. Eventually, they’ll get flick fatigue and abandon your page if they don’t see the call-to-action button.

The user’s attention and energy are finite resources. Once it exceeds a certain point, they’ll call it quits and move on. If they can’t tap your call-to-action button when they’re ready, you could lose them as potential customers.

There’s nothing wrong with a long mobile landing page. It’s what naturally happens when you condense content to fit the width of a mobile viewport. The problem is the call-to-action button buried at the bottom of the page. When users are ready to act, it’s nowhere to be found.

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