“EMOTIONAL INTELLIGENCE”, by Daniel Goleman

The Foremost Skill for UX-Designers and Researchers

As a User Experience Professional, we know all too well, that our primary USP, is our ability to Empathize with our target users and then design accordingly. Not only do we need to empathize with the users, but, we also, first, need to be able to understand ourselves, keep ourselves curious and motivated about our work, and be able to manage inter-personal relationships with deftness. In his seminal work, Daniel Goleman, masterfully, delves into the inner mechanics of brain’s architecture underlying emotions and rationality, and shows us, HOW MIGHT WE nurture and strengthen our emotional intelligence, to not only make us better and more successful professionals, but, also happier, mentally healthier and better human beings in general.

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