Switching OVO from payment gateways to a lifestyle companion — UI/UX Case Study

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Every coin has two sides

Now we live in an easy era. All can be done through the small device that we hold every day. In the past few years, various business models have emerged that make it easier for us to get things done, such as online shopping, ride-hailing, food deliveries, online billing, etc. All of these services can be paid for without using physical money, we no longer need to accept change in the form of candy. Transactions are carried out seamlessly. Of course, this is very beneficial for the user, but in terms of business, users are encouraged to be more consumptive and users are increasingly confused about controlling their expenses.

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