Creating a user persona can be a little complicated, especially if you’re new to this. I remember the first time I heard about creating a persona — it seemed funny, futile, and daunting at the same time. How am I going to get into the heads of the audience? How do I know what they want? Does this even work? Well, the short answers to these questions are: you can with some effort, that’s where research comes in, and it works all the time.