And why they shouldn’t.
This article explores why the role of research shift as start-ups growth and mature and what they might be missing out on in the process. I argue why having research at the forefront of product development is always key when creating customer-centric products.
The beginning: Customer-centric start-ups
At the initial stages of any start-up, a couple of people come together because they believe they can solve a customer problem in an innovative way. This founding team often consists of two founders: one focussed developing the product and one focussed on selling the product.