Why do lots of start ups redefine the role of research as they grow?

And why they shouldn’t.

This article explores why the role of research shift as start-ups growth and mature and what they might be missing out on in the process. I argue why having research at the forefront of product development is always key when creating customer-centric products.

Image for post

The beginning: Customer-centric start-ups

At the initial stages of any start-up, a couple of people come together because they believe they can solve a customer problem in an innovative way. This founding team often consists of two founders: one focussed developing the product and one focussed on selling the product.

Modern news platform
for demanding readers

Subscribe to thematic newsletters prepared by professional editors.

  • Read your newsletters at regular time you want. E.g. every day at 9am.
  • We update your timeline only every 3 hours. Because that's sane.
  • No notifications. No endless scrolling. No addiction and FOMO.